OVER 6500 POWDER COATING COLORS

Prismatic Powders offers the worlds largest color selection of custom powder coatings. View and buy powder coating colors or locate a local custom powder coating applicator for your next project.

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OVER 6500 POWDER COATING COLORS

Prismatic Powders offers the worlds largest color selection of custom powder coatings. View and buy powder coating colors or locate a local custom powder coating applicator for your next project.

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The votes are in– Prismatic Powders is the Leader in Custom Powder Coating.

COLOR SELECTION
Prismatic Powders takes the lead right out of the gate, with over 5,800 more powder coating colors offered to customers than any of its competitors. In fact, the total number of all three competitor's colors put together do not equal Prismatic's 6,500+ overall selection. This is how the numbers stack up:

      Competitor 1: 635
      Competitor 2: 559
      Competitor 3: 241
      Prismatic Powders: 6,500+

USER-DRIVEN PHOTO GALLERY
Prismatic's photo gallery offers a user-driven experience that allows customers to upload photos of their completed powder coating projects, sort by application type or popularity, and filter results by color. Neither Competitor 1, Competitor 2, or Competitor 3's websites feature a comprehensive customer gallery based on this criteria. Competitor 2 comes close, with a gallery that allows users to upload their photos and sort by application type but does not let them filter selections by color, nor does it invite engagement by allowing photo "likes."

FREE COLOR SWATCH SAMPLE
Want to order a free color swatch from Competitor 1, Competitor 2 or Competitor 3 online? Too bad. Only Prismatic offers free swatches in any color directly from the individual product page. Users can browse colors and get a sample with no extra hassle.

SAME DAY SHIPPING
Both Prismatic and Competitor 3 are the only companies to offer same-day shipping within the continental United States. In addition, Prismatic provides direct shipping to Australia at discounted rates.

BUY ONLINE
All competitors but Competitor 1 offer online ordering, and although Competitor 2's online store is more functional than Competitor 3's, Prismatic walks away again with a win. Competitor 2 has buried their products deep in navigation drop-downs. Competitor 3 doesn't allow customers to browse by color or finish unless a specific query is typed into the search bar. Prismatic's online store is just one click from the homepage. From there, users are invited to narrow down their product search by color, finish, discount, and browse supplies, equipment, swatch sets, 2-coat kits, and RAL-specific colors.

APPLICATOR LOCATOR
Prismatic beats out all competitors here, having the only website to feature an interactive online map that allows users to locate a qualified powder coating Applicator nearest them. Providing a city, state, or zip code and a desired mile radius produces a list of Prismatic-approved Applicators in the vicinity, along with their contact information.

ONLINE KNOWLEDGE BASE
Only Prismatic has an extensive Knowledge Base on their website, featuring a Glossary of Terms, a Troubleshooting section, and a Product Specific Q&A (among others). Both Competitor 2 and Competitor 3's sites contain public forums where customers can post links, ask questions, and give advice. Although these forums do a good job of facilitating user interaction, neither competitor utilizes that space to provide any authoritative voice on technical powder coating subjects such as prepping, application, and curing procedures. Prismatic's Knowledge Base section does, in an efficient and accurate manner.

ONLINE COLOR SELECTOR
Competitor 1 is out of the running in this category since they don't have an online storefront. Both Competitor 2 and Competitor 3's sites allow users to sort powder coats by color, but unfortunately this feature is hard to navigate on either competitor's site. Competitor 3 requires a fair amount of digging to get to their powder coat color page (if you're lucky enough to find it), demanding 3 clicks from the homepage versus Prismatic's easy 1-click navigation.

The votes are in– Prismatic Powders is the Leader in Custom Powder Coating.

Tuesday, June 03, 2014

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